What role do architecture offices leave for their communication? Who are those new communication managers?

To answer that question, Stephanie Dadour crosses their point of view. COSA has joined this inquiry, defending a cultured review that has unfortunately often “been replaced by an architectural newspeak, in which anglicisms (green, smart, cloud, cluster, etc.) stand alongside political mottos (a successful living together that encourage social bonding…).” This contraction sometimes leads to amnesia, when the search of simplicity surrender to a reduction of discourses.